I love Target, I think most moms do. I went a few days ago and I always check out the sale section for children or clearance in the baby isles. I happen to come across this ring sling. It was priced at $17.98 even though it was originally priced for much more as you can see from my pictures. I love this sling. My baby has been sick and it has been difficult to put her to sleep the way I normally do. So I used this sling to help her lay upright on my chest and she fell asleep in less than 15 minutes. It is very comfortable. It has for positions to carry your baby. The front carry is extremely snug and comfortable. I have not tried the back carry yet. My baby loves it. She loves to be worn in any baby carrier, ha!